Ideas, pocket-sized.
Short briefs from our partners on AI, growth and building a business worth more. Each one takes about three minutes and leaves you with something to act on.
Which job should AI do in your business?
Match the role of AI to the stability of the decision. Two questions place any task in one of four roles: Builder, Agent, Researcher or Sounding Board.
Read the briefWhen should your team question the AI?
People follow AI answers about 80% of the time, even when they are wrong. Rewards and feedback double how often errors get caught.
Read the briefCan AI build loyalty, or only transactions?
AI makes loyalty programmes cheaper to run and more personal. Loyalty itself still comes from experience and trust.
Read the briefWhat does AI need around it to do real work?
The model is the part everyone can buy. Results depend on the harness that sets it up and the infrastructure it stands on.
Read the briefWhich AI risks should you manage first?
Every part of an AI system carries its own risk. Start with the parts closest to your customers and your data.
Read the briefWhat do investors look for when they value a business?
A plain-English guide to the numbers and signals behind a valuation.
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