Uncertain about how to exploit new trends and consumer behaviors in your industry? Need to build customer loyalty and grow your market share? Exploring the role of digital in transforming your organization and customer experience? We are here to help you navigate and benefit from change with the power of data and technology.
At Arkolite, we combine rigorous analysis with human insight and creativity to generate strategies that are practical and fit-for-purpose. We partner with our clients to translate recommendations into tangible action plans. We measure ourselves not through the fees we generate, but the outcomes we deliver for our clients.
Unlock new possibilities.
In a volatile and fast-changing market environment, brands need to manage their core business while keeping an eye on future growth opportunities. Through in-depth market research, our Growth Strategy Practice helps brands identify emerging trends, competition and consumer behaviors that could transform their industries and redefine future demand spaces. We work closely with our clients to unpack these new growth opportunities and translate them into actionable plans and roadmaps for their businesses.
Growth Strategy
Leading data-ready organizations outperform laggards in business outcomes by almost 90% on average. As Artificial Intelligence (AI) and Machine Learning become ubiquitous, organizations that are slower to leverage the power of their data risk losing share to their more data-capable competitors. At Arkolite, we help organizations with the end-to-end process of building and implementing an effective data and analytics strategy with a focus on delivering tangible business outcomes.
Data Analytics
The marketing function has experienced tremendous transformation over the past decade. For the first time, marketers are spending more on digital platforms compared to traditional broadcast channels. More than ever, Marketers need to manage an ever-expanding technology stack and an overwhelming amount of data. At Arkolite, we help Marketers cut through the noise and focus on what drives long-term marketing performance. In particular, we work with brands to rethink how they engage their customers effectively through CRM and loyalty programs to grow long-term customer value. We also help Marketers unify their data strategy across their owned and paid ecosystems to drive efficiency and improve marketing outcomes.
Marketing Effectiveness
Digital Transformation is not a one-time project or a standalone function in a business. It is a mindset and culture shift, enabled by tools and processes that enable a whole organization to move at the speed of digital. The goal of Digital Transformation is to create an organization that is more agile, data-driven and digitally-savvy - an organization that can identify and exploit emerging opportunities to drive growth or optimize performance from new technologies. At the same time, it is essential that organizations develop the right governance structures and processes to manage the risks of new technology adoption.
Digital Transformation
50% of customers will switch over to a competitor after a single bad experience and 72% will share a positive brand experience with six or more people. The stakes for getting Customer Experience right has never been higher. At the same time, with the proliferation of new customer channels, it has become increasingly challenging for brands to get CX right each and every time. We work with brands to understand their customers' journeys and the key moments to delight and build loyalty with customers. We take a strategic view of CX that goes beyond narrow metrics like NPS and CSAT - we believe that CX can be a differentiator and competitive advantage in a world of limited attention and unlimited options.
Customer Experience
At Arkolite, we are not only consultants, we are builders. We are not just Thinkers, we are Doers. We believe in the power of data and technology to transform the way we work, live and play for the better. At Arkolite, we work with brands across the phases of Ideation, Design, Development and Deployment to bring new digital products and services to life. We also provide advisory services to start-ups in return for equity, and invest in and build our own ventures. Our Innovation & Ventures Practice enables us to better understand emerging technology trends and advise our clients on how to exploit them through corporate innovation, partnerships or acquisitions.